Auramé
E-Commerce Experience for Beauty, Fashion & Local Artisans (UMKM)
Auramé is a beauty and fashion web platform designed to combine editorial visual elegance with an inclusive shopping journey. Built around product clarity, intuitive curation, and a dedicated spotlight for local UMKM creators.
Elevating the beauty e-commerce experience.
The core challenge in designing Auramé was creating a digital space that feels simultaneously high-end and welcoming to local business initiatives. Traditional luxury beauty websites can feel cold or overwhelming, while community marketplaces often lack visual polish.
Our design direction balances generous whitespace, rich editorial imagery, and structured product taxonomy to guide users effortlessly from inspiration to checkout.
Refined Aesthetic
Soft rose tones and deep burgundy accents complement clean white surfaces.
UMKM Curation
Dedicated storytelling banners highlighting Indonesian local artisan craft.
Intuitive Browsing
Streamlined category filters, flash deals, and persistent wishlist access.
Frictionless Checkout
Minimal forms and clear bill summaries designed for modern shoppers.
Design System & Brand Language
Every element was crafted to reinforce trust, elegance, and product readability.
Elevate Your Look. Empower Your Style.
Auramé
Elevate Your Look
Discover the latest trends in fashion and beauty curated just for you.
Selected Interface Screens
Curated views showcasing the landing experience, local creator stories, and wishlist management.
The User Journey
Guiding customers through discovery, storytelling, and purchase with minimal friction.
DISCOVER
Engage via editorial hero banner & seasonal trend highlights.
EXPLORE
Filter by fashion, beauty, or local UMKM artisan collections.
SELECT
Review product details, save to wishlist, or check size charts.
PURCHASE
Transparent billing summary & express payment options.
Responsive Across Devices
From desktop widescreen browsing to mobile quick shopping, the design system scales seamlessly while maintaining typographic harmony and tactile interaction states.
- Fluid typographic scaling using CSS clamp
- Touch-optimized product card touch targets
- High-contrast image accessibility
“Designed to feel as refined as the brand itself.”
Explore the complete interactive prototype, component library, and design files directly in Figma.